McLaren F1 & Tag Heuer

We were approached by Work Club to create a branded piece for TAG HEUER to appear on the multi-award winning Mclaren site between races.  The build incorporated live data from race telemetry and radio communications.

The piece worked as a countdown to the next race, expressed through a range of time resolutions related to F1 racing.

Various countdowns show the number of days to the next race, and range from a calculation of spark plug ignitions to the number of driver’s heartbeats during a race.

The piece opens the Mclaren site and is available for download as a screen saver.

More Information:
http://mclaren.com/intro/