Bon Jovi Circle Tour 2010

Working closely with KPX Video, we delivered a crowd-sourced video submission system for Bon Jovi’s Circle World Tour 2010/11. The aim was to get as many people as possible uploading their version of ‘Livin on a Prayer’.

We created a subdomain of the Bon Jovi website for the campaign. On this page users could upload their renditions of the song and specify which concert they were attending.

Our moderation system was designed to assist the on-the-road post production team to create bespoke films for every show, featuring the people who were attending the gig.

The project is live, with currently over a thousand performances already submitted.

More Information:
http://prayer.bonjovi.com/

Project collaborators:
KPX Video. http://kpxvideo.com/